Always on
In-world storefront
A persistent shop, kiosk, or location built into the city. Custom architecture, signage, and an NPC who knows your brand.
For brands
Places, not placements.
Brands built to belong.
Roblox gives brands a way to reach players through worlds they actively choose to spend time in. Dreamfusion creates native integrations, custom games, and playable campaigns that feel like part of the experience, not an interruption.
Why this works for brands.
Dreamville is a city players already live in. So the best brand moments here
feel like places, not placements: a storefront on Main Street, a
sponsored event, a branded vehicle, a wearable item. Things that belong, things
players actually engage with.
Native integrations
Storefronts, vehicles, wearables, signage. Your brand woven into the city, not laid over it.
Concept to launch, fast
Two senior developers, no approval chains. We go from concept to live in 2 to 4 weeks, and you hear back in hours, not days.
Audience that returns
Dreamville is a city players come back to day after day. Anything you build here gets seen, used, and remembered.
Numbers you can report
Every integration ships with a live performance dashboard, so you can see what is working in real time and report on it after.
Reach you can plan around.
Real audience, real time, real moments your brand can land in.
Pulled directly from our internal Roblox analytics.
7M+ Monthly players
400K+ Daily players
700K+ Daily sessions
200K+hrs Daily playtime
Source: Internal Roblox analytics for Dreamville RP as of May 27, 2026.
Ways your brand can show up.
Six patterns we've shipped or can ship. Mix them. Pick one. Or bring an idea we
haven't tried, and we'll figure it out together.
Owned, not seen
Branded item players keep
A vehicle, prop, or wearable players unlock and keep. Stitch Head's hot air balloon flies across the city to this day.
Minutes, not impressions
Story quest
A multi-step quest woven into your brand's narrative. Players spend real time with you, and remember it.
Urgency that converts
Pop-up event
A time-boxed activation: a concert, screening, scavenger hunt, festival. Limited windows drive turnout and word of mouth.
A captive audience
Trailer placement
Premiere a trailer in the spawn plaza, where every player passes through. An audience that chose to be there, not a skippable pre-roll.
A corner of the world
Branded mini-experience
A piece of Dreamville built around your brand: a mini-game, a themed venue, a side quest. Plugs into the city without taking it over.
Or build the whole thing
A full game, not an integration.
If a placement isn't enough, we'll build the whole experience around your brand. A standalone Roblox game, ground-up: design, art, code, live ops, and ongoing updates.
- Original game design tailored to your IP
- Full production, art, and engineering
- Live operations and weekly updates
- Performance dashboards and reporting
- Ongoing partnership, not a one-shot
From kickoff to launch.
Concept to live in 2 to 4 weeks. We move, test, and ship fast without dropping
the bar.
01
Discovery
A quick call. We learn your goals, audience, timing, and brand guardrails.
02
Concept
Two or three ways your brand could show up natively in Dreamville. We bring options.
03
Build
We build, play, polish. You see weekly milestones. We over-communicate, on purpose.
04
Launch & report
Go live, run the activation, and walk away with a write-up of what worked.
Reporting that holds up
Know exactly what worked.
Every brand integration ships with a live performance dashboard. Visits, dwell time, click-throughs, item adoption, completion rates. You walk away with reportable numbers, not impressions of impressions.
Optional add-on In-game survey tools to ask players directly what they thought. Great when you need attitudinal data alongside the behavioral numbers.
- Live visits
- Dwell time
- Click-throughs
- Item adoption
- Quest completions
- Player surveys (add-on)
A few we've welcomed in.
Two recent activations inside Dreamville. Tap through to see what we built.
Stitch Head
A vehicle players literally took for a ride.
We built a quest where players assembled a Stitch Head hot air balloon, piece by piece. Finishing it unlocked a permanent in-game vehicle they could fly across the city. The brand wasn't shown to players; it was given to them.
- Multi-stage in-world build quest
- Branded hot air balloon as the reward vehicle
- Permanent unlock kept in player inventories
Decades of brand work between us.
Across our careers before Dreamfusion Games, we've worked on
activations and games with some of the biggest names in entertainment.
SONIC THE HEDGEHOG
SpongeBob SquarePants
MHA My Hero Academia
Barbie
SEGA
Nickelodeon
TOHO
Mattel
NETFLIX
Paramount
crunchyroll
Disney
NFL
intuit
Spin Master
LEGO
The audience, by the numbers.
Why brands keep showing up here. All figures pulled directly from Roblox's own
Q1 2026 shareholder reports and 2025 annual filings.
132M Avg. daily active users
31B Hours engaged
180+ Countries
$1.5B+ Paid to creators (DevEx)
Audience age
Strong with young players. Growing with adults.
Share of age-checked daily active users, Q1 2026.
51% of global DAUs (65% in the US) have completed age-check. Older self-reported data is not directly comparable.
Adult audience growth
Where the fastest growth is happening.
- +50% YoY US 18-34 cohort, fastest of any age band
- +40% YoY US 18+ DAUs and hours engaged
- 26% of age-checked DAUs are 18+
- Roblox reports 18+ users monetize better than younger users
Engagement that compounds
Roblox is a destination, not a feed.
- ~2.6 hrs/day average per DAU (Q1 2026)
- 31B hours engaged across Q1 2026 alone
- Roleplay players come back day after day, not once
- A native build joins a world they already visit
Sources: Q1 2026 Shareholder Letter, 2025 Annual Report. Age figures are share of age-checked DAUs, not the full base. ~2.6 hrs/day derived from 31B hours / 132M DAUs over Q1 2026.